Blockbuster “Double World” Becomes Instant Hit on iQIYI, Demonstrating Promising Potential of PVOD Mode

BEIJING, July 27, 2020 /PRNewswire/ — iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, today announced that action-adventure fantasy film Double World has become an instant hit with viewers in China after it was released through its Ultimate Online Cinema section via the Premium Video on Demand (PVOD) mode, generating tremendous social media buzz and topping several major movie charts in China.

Blockbuster "Double World" Becomes Instant Hit on iQIYI, Demonstrating Promising Potential of PVOD Mode
Blockbuster "Double World" Becomes Instant Hit on iQIYI, Demonstrating Promising Potential of PVOD Mode

The visually stunning blockbuster fantasy film, which was adapted from the online game franchise, Zhengtu, quickly saw its content popularity index shoot above 7,000 within 24 hours of its release and scored an average viewer rating of 8.8. The movie has topped iQIYI’s hot movie list and fast-rising movie list.

Double World has enchanted audiences since its debut on July 24. The film garnered more than 400 million views on short video platforms for its first day of launch. Hashtags related to the film ranked 6th most popular on Weibo’s trending topics list, receiving more than 700 million cumulative page views for posts made under related hashtags. The movie received the top spot on the real-time hot movie list on Douban, a leading film and TV review platform in China.

The film also ranked third in Weibo’s daily film chart, obtained the top spot on Weibo’s weekly film ranking chart and maintained first place in the Enlightment’s movie hotlist.

On Double World’s launch day, the film’s per capita viewing time on TV exceeded that of mobile devices, according to iQIYI data. In addition, TV viewers accounted for nearly 40% of total viewers during evening peak hours, indicating viewers’ preference for enjoying movies featuring special effects on larger screens.

IQIYI’s proprietary encoding, decoding and adaptive streaming technologies have been integral to the success of Double World, supporting advanced settings such as 4K, Dolby Vision, Dolby Atmos, iQIYI HDR and ultra-high frame rate. In addition, iQIYI has equipped itself with home theater-grade audio and picture configurations so that viewers of Double World can reproduce a cinema-quality immersive audio-visual experience at home.

According to the 2020 China Smart Large Screen Development Report and Forecast, the household penetration rate of smart TVs reached 59% in 2019, covering over 600 million users in 200 million households last year. The convergence of the rise in popularity of smart TVs and the upgrading of online streaming technology, have accelerated the trend towards watching movies at home.

Double World is the first blockbuster film launched on iQIYI’s Ultimate Online Cinema section. In the future, iQIYI plans to release more high-quality movies on its Ultimate Online Cinema via the PVOD mode, including domestic and international movies across a wide range of different genres.

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Written by Markus Castro

A cat person by day and a writer by night. He loves to travel to his favorite destinations in Southeast Asia.

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