PARIS, August 11, 2020 /PRNewswire/ — Bellagraph Jewelry launches world’s first male luxury fine jewelry where their unparalleled expertise in emblematic creations is faultless without compromise. Part of 31 entities across 100 countries, Bellagraph Jewelry founded by the captivating phenomenon Evangeline Shen, is part of the recently merged Bellagraph Nova ( BN) Group conglomerate, the world’s fastest growing 360˚ lifestyle platform, headquartered in Paris, France.
Jewelry tailored for ‘Power,’ with statement gemstones and the inspiration behind the collection underpinned by state of the art technology and specialty materials such as carbon fiber and ceramic. New material technology adopted by Bellagraph Jewelry allows for specialised and unconventional designs that were previously deemed almost impossible to set in the traditional investment grade jewelry world.
To the many, jewelry collection especially investment grade pieces is commonly perceived to be exclusively a female dominated trend. In reality, the opposite could not be further from the truth as the male investment grade jewelry market is a deep one with many active discerning male collectors globally. To illustrate this point, in recent years Bellagraph set off a chain of dialogues with the world record for the largest single online sales transaction across all categories, when Bellagraph sold to an unnamed male collector a piece from her Red Diamond Jewelry Collection for a staggering price of US$102 million in 2019 which is still the highest single unit sales record to this date.
The BN Group was recently widely reported in the international press when during their discussion with President Barack Obama and during the event, President Obama was seen personally donning one of Bellagraph Jewelry’s exclusive signature ‘La Rose’ Lapel pieces that is set in rare colored gemstones. Most recently at the Dubai International Sports Conference, global soccer superstar Cristiano Ronaldo was spotted wearing several pieces of fine jewelry most notably a yellow diamond engagement ring. This ignited a huge interest in Men Investment Grade Jewelry with the BN Group conglomerate taking centre stage to be the trendsetting trailblazer in the Men Jewelry space.
Affluent and high-net worth consumers in the luxury market are continuing to collect rare investment pieces, creating key client relationships for Bellagraph Jewelry in North America, Europe and Africa, and recently the King of Saudi Arabia, the King of Qatar, and Queen Mother of Qatar who have reached out to show their interest on investment opportunities and collaborations.
The historic relationship of men and their jewellery, where pieces or collections are a reminder of a period in ones live or person, Bellagraph Jewelry has always understood that the attainment of extremely rare, investment grade gemstones has been a constant and crucial facet in the allocation of wealth in the portfolios of billionaires like the prominent Rockefeller family, the Carnegies, Warren Buffett and many others who have set the news stands alight from record breaking auction purchases and sales.
In the world press, male celebrities (not just rock or sport stars) are prominently featured wearing statement pieces due to the growing interest, where men have let go of stereotypical belief systems on how to appropriately wear investment grade jewellery pieces and unabashedly they turn against conformity of choosing coloured stones linked to gender.
Bellagraph Jewelry has noticed from their signature custom jewellery pieces, that color is now a reflection of ones character and stature where technically difficult creations can now piece together sapphire and diamonds on carbon fiber or even paraiba on diamonds. Pink gemstones once seen as feminine are a showcase of independence and strength, where as blue, green and red gemstones, mirror a vision of sought after displays of masculinity and virility.
With their gemstones ethically sourced and cut from rough, an example of the key difficulty of creating investment grade jewelry may present itself with the need of wider bands for men to set gemstones or diamonds on and the stones can only be cut to fit, completely contrasting from the creation of a female piece.
Since the beginning of civilisation, jewelry has been a form of self-expression for both women and men. It’s only in these modern times, that the industry has leaned in the direction of female-centric jewelry, but the depiction of men’s changing tastes is embracing gender fluidity, and the desire to stand out is no longer neglected.
ABOUT BELLAGRAPH NOVA GROUP
Sustainability, diversity and ethics, constitute the cornerstone of BN Group’s model and compliance policy for its executives, employees and stakeholders. Our emblem is the butterfly, the symbol par excellence of endurance and perennial metamorphosis.
The Group is headquartered in the famous 10 Place Vendôme in Paris, France. With 31 entities in over 100 countries, the combined US$12 billion revenue Bellagraph Nova Group is the world’s fastest growing 360° lifestyle platform.
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