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Jollibee Foods Corporation Is Buying The Coffee Bean & Tea Leaf Brand

The food company will pay an initial investment of $100 million in cash.

  • Jollibee Foods Corporation is the company that owns a lot of food stores like Jollibee, etc.
  • JFC has recently announced that they will acquire the whole of Coffee Bean & Tea Leaf
  • The initial investment for the acquisition is $100 million, to which the company will be paying for in cash

Manila, Philippines – When someone speaks of Jollibee Foods Corporation, the fast-food brand Jollibee will immediately come to mind. After all, they own the brand and the company was named after it. But Jollibee Foods Corporation, or JFC, is actually a multinational company and has acquired a few other brands under them.

Currently, they also own Red Ribbon, Greenwich Pizza, Chowking, Mang Inasal, just to name a few. Recently, they have announced that they have made their “largest and most multinational” acquisition to date.

Jollibee Foods Corporation to acquire Coffee Bean & Tea Leaf soon
Image credit: wikipedia.org

From an online article by ABS-CBN News, JFC will be acquiring the coffee brand Coffee Bean & Tea Leaf. They won’t just be owning the rights to the franchise in the Philippines: They’ll be buying the entire US-Based company.

Coffee Bean & Tea Leaf is a coffee company that started in the United States. They specialize in selling blended coffee and tea and has branches throughout 27 countries.

It was disclosed that the initial investment of JFC in acquiring CBTL is $100 million, to which JFC will be paying in cash, but the total acquisition cost is $350 million.

The acquisition was done through the subsidiary of Jollibee Worldwide, Java Ventures LLC (which will become the acquiring entity), and CBTL’s holding company that is located in Singapore.

CBTL currently has 1,189 locations around the world.

Jollibee Foods Corporation to acquire Coffee Bean & Tea Leaf soon
Image credit: wikipedia.org

JFC has been making moves to try to bring other food brands into the country. They have recently announced their intention to bring Panda Express and PHO24 in, and they currently have a hold over a lot of the food chains locally.

Jollibee in Da Nang Vietnam
Jollibee in Da Nang Vietnam

From a small ice cream parlor in Quezon City, Jollibee has went on to become a large company that is currently valued at $5.9 billion.

Let’s see what will happen in the future, but I’m certainly not expecting to see a Yum Burger to be available in any CBTL branch soon.

Also read: Dito Telecommunity, Formerly Mislatel, Will Be the Country’s 3rd Telco

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Written by Drew Tetangco

An anime lover and an avid toy collector. He transforms into a wordsmith by night.

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