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M4Sonic Spins on Bigo Live to EDM Fans’ Delight

Marking the Start of a Unique Collaboration with Bigo Live

SYDNEY, June 10, 2020 /PRNewswire/ — M4Sonic found it hard to believe he could reach up to 180,000 viewers in an hour, across the Pan Pacific, during his first livestream. The young DJ was also pleasantly surprised when he saw the number of fans sending him virtual gifts through the global livestreaming platform Bigo Live.

Enjoy M4Sonic on Thursdays and Fridays Starting from 11 June (9 - 11pm SYD Time) on Bigo live
Enjoy M4Sonic on Thursdays and Fridays Starting from 11 June (9 – 11pm SYD Time) on Bigo live

"It is unprecedented," He shook his head with a smile referring to his debut stream. "I never thought that livestreaming could open up a new untapped community for me. It was real time interaction with my fans. Unlike playing in a club where you hope that the listeners are enjoying; here, I know that they are actually enjoying my music through the feedback and comments I receive."

M4Sonic also expressed his thanks to Bigo Live and Razer, the leading lifestyle brand for gamers, for "making it happen" for him. Both of whom he feels resonate with his personal brand and persona. He has recently signed a partnership agreement with Bigo Live following the successful livestreaming sessions he held over the past month, to bring the relationship to the next level. He feels that this unique collaboration will only serve to open up more markets and opportunities for people to enjoy his music.

"It’s not often that a DJ is signed up by a social media platform. This collaboration is one of a kind. I’m confident that it will be nothing short of successful," M4Sonic added.

The homegrown Australian electronic music producer and the world’s number one Launchpad artist, who has played for global audiences at music festivals including Tomorrowworld and Stereosonic will be playing weekly on Thursdays and Fridays, under Bigo Live ID: M4Sonic.

M4Sonic believes that the current situation around the globe shouldn’t keep him from creating great music for his fans and is thankful that technology is here to help him "share the joy".

Send Virtual Gifts through Bigo Live with Razer Gold

This partnership will leverage on one of the world’s largest virtual credits platforms for games and digital content, Razer Gold. The virtual credit’s offline-to-online payment platform provides a touchpoint for consumers to connect. During the stream, partygoers are able to purchase Razer Gold and utilize it to send virtual gifts and stickers. Razer will also be giving away coveted prizes like their gaming headsets and Razer Gold.

To enjoy the stream, please download Bigo Live, and follow the BIGO ID: M4Sonic every Thursdays and Fridays, from 9pm to 11pm SYD time. To mark the start of this partnership, M4Sonic will play his well-known piece "Weapon" viewed over 47 million times on Launchpad, on Thursday 11 June. Updates will be posted on Instagram ID:BIGOLIVEANZ.

ABOUT BIGO LIVE

Bigo Live is one of the world’s fastest-growing livestreaming social communities where users broadcast in real-time to share life moments, showcase their talents and interact with people from around the world. Bigo Live has 400 million users in over 150 countries and is currently the market leader in the livestreaming industry. Launched in March 2016, Bigo Live is owned by BIGO Technology which is based in Singapore.

Download the Bigo Live app here: https://bigolive.onelink.me/sG8X/bigoliveth

ABOUT RAZER

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer’s software platform, with over 80 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest offline-to-online digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 16 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

About M4Sonic

M4Sonic is an electronic musician and is considered the world’s number one Launchpad artist. His first single "Weapon" released on YouTube in 2012 reached 1m views in a few weeks. His subsequent tracks enjoyed similar success and his career took flight from there. He has since played for a global audience at music festivals including Tomorrowworld, Stereosonic and Vans Warped Tour. His most prominent global hit "The Fox" has raked in over 900m views on YouTube and the number continues to grow. He has recently launched his own record label, Global League and spends time teaching his fans the method behind his button pushing madness.

Follow him on Facebook, Twitter, Instagram and Youtube under M4Sonic.

Media contact:

Amanda Chan
press@bigo.sg
+65-6351-9330

Photo – https://photos.prnasia.com/prnh/20200610/2825964-1?lang=0

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Written by Markus Castro

A cat person by day and a writer by night. He loves to travel to his favorite destinations in Southeast Asia.

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